In contrast to the visuals of the current game, Bingo has been used to help children to learn maths, spelling and history, used as a charitable game to raise funds for churches and was learnt in the navy to occupy and raise the spirits of injured soldiers. 
This publication utilises typography as a tool to represent the rich history of bingo as a social and cultural game within British society. It aims to celebrate these infamous calls that are now rarely heard due to the increase in chain bingo halls and online gaming sites.
Whilst the game has always been a game of luck, by the 1930s over 10,000 games were being played weekly and games were beginning to be fixed by the purposeful incorrect pronunciation and mishearing of numbers. A system of ‘calls’ to signify numbers from 0 to 90 such as the infamous ‘Two Fat Ladies, 88’ was implemented to fix this problem and make the game more fun.
All 90 calls are depicted throughout with varying typefaces depending on their style; rhyming, visual puns, context and literal definitions, reflective of the pasted together advertisements of the 40’s and 50s. 
The combination of multiple clashing typefaces, smudgy risograph print, lightweight pink paper and a grid system reflective of bingo cards. aims to give the reader a tactile experience into the tacky and brash world that is bingo.
Combined with the typography is imagery of old advertisements and photographs that exaggerate the playfulness of bingo within people’s lives from the working class to the military, and to the iconic older women usually associated with the game. 
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