A live brief collaborating with an illustrator to re-brand a craft cider company (South Downs Cider) to launch in a new geographical market of London.
The design aims to appeal to 18 to 26 year olds, be gender neutral/more appealing to women.
Due to the target audience and location of London where there is a large art and music culture in young bar scenes, this concept is based around the idea of ‘craft’ which is relevant to the style of cider and design processes used.
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